Skip to main content

Making people safer on the region’s roads

7 May 2013

Throughout May the Think B 4 U Drink partnership is focusing on helping people to stay safe on the roads in the East Riding of Yorkshire.

The campaign is run by a range of agencies within the Humber region including Humberside Fire and Rescue Service, Humberside Police, NHS, East Riding of Yorkshire Council, and Safer Roads Humber. The overall aim is to reduce the effects of alcohol on individuals, their families and friends, and the local community.

During the month the partnership will focus on different groups of drivers, starting with young people during National Road Safety Week (6-12 May), and the effect alcohol can have on their safety and their ability to drive.

Humberside Fire and Rescue Service, one of the partners, will be running a comprehensive programme of events throughout the week. The Service’s road safety team will also be utilising the ‘Distraction to Destruction’ literature during each event.

On Tuesday 7 May the Service will be delivering its ‘drive4life’ presentation to ESOL students at Hull College’s site at Queens Gardens, Hull. In the evening a young farmer’s event is taking place at Beverley Fire Station which will also include a vehicle extrication by operational crews.

On the evening of Wednesday 8 May the Service will be supporting the Hull College Car Night, utilising both the interactive iCar crash simulator and our sponsored Bikesafe motorcycle.

On Thursday 9 and Friday 10 May the ‘drive4life’ presentation will be delivered to motor vehicle students at Hull College’s site at Cannon Street, Hull.

Finally, on Sunday 12 May a member of the road safety team will be assisting in the delivery of a Bikesafe workshop in Beverley. In addition, other team members will also be supporting a large community event at the Ross Club in Grimsby.

Louise Marritt, Road Safety Team Leader at Humberside Fire and Rescue Service, said: “Humberside Fire and Rescue Service are proud to be supporting National Road Safety Week. As a service we are committed to engaging with young people to raise their awareness around all aspects of road safety.”

“Currently, in the UK, one in eight licence holders are aged 25 or under, yet one in three drivers who die on the roads is under 25. Shockingly, one in five new drivers crash within six months of passing their test.”

“Through our on-going work with young people and by continuing to work alongside our partner agencies, it is statistics like this that we are striving to reduce.”

The month will also see the launch of the Big Night Out campaign by another of the partners, Safer Roads Humber. The campaign materials and website ( are aimed at young people and aim to educate young drivers about how long is takes for alcohol to pass through the body.

The campaign asks whether people know when they will be safe to drive following a night out and provides examples of different drinks and the amount of time the body takes to process them.

One unit of alcohol roughly takes the body an hour to break down; so, for example, a person drinking 3 large (250ml) glasses of wine (15% alcohol) in an evening who stops drinking at midnight shouldn’t drive for 13 hours – that’s 1pm the following day.

Ruth Gore, Marketing Officer for Safer Roads Humber, said: “We know that many young people like to go out on at least one big night out every weekend, and sometimes both nights, and almost always they do the right thing during the evening by leaving the car at home and making other transport arrangements.

“However, unfortunately what many people don’t realise is the amount of alcohol that remains in the body through to the following day – and especially during the morning rush hour. The Big Night Out campaign tries to raise awareness with this group by helping them to understand how much they’ve consumed and how long it will be before the alcohol is clear from their body.”

Safer Roads Humber always advises to drink responsibly and to plan not to drive the morning after the night before.