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Road Safety Speed Dating Style Events

24 February 2014

This innovative campaign by the East Yorkshire charity, Take One Moment (TOM) Foundation, takes the format of a speed dating session, aimed at raising the awareness of young people as to the dangers and consequences of reckless driving, and will be rolled out to educational establishments in North Lincolnshire over the coming weeks.

During the event, young people will listen to the personal experiences of representatives from the Ambulance Service, Humberside Police, Humberside Fire and Rescue Service, North Lincolnshire Council and the TOM Foundation to find out about the consequences of driving dangerously and to get tips on how to stay safer on the roads. Then, just like in a real speed dating event, the whistle blows, and the groups of students move around the room until they have visited every zone.
The charity was set up by the family of Driffield teenager, Tom Atkinson, who was killed as a passenger in a road traffic accident in Germany in 2005. The TOM Foundation aims to raise young people’s awareness about the dangers of driving recklessly or getting into a car with a driver whose actions might endanger lives
The speed dating concept, delivered as a partnership event, is provided free of charge to schools and colleges, and also alerts young people as to the effects poor weather can have on driving conditions, especially during the winter.
Rosie Atkinson, founder of the TOM Foundation, said: “The campaign is very exciting! It’s a great format that will hopefully appeal to young people as well as showing them what they can do to stay safer on the roads. I’ll be telling young people what it’s like to lose someone, to get that knock on the door.
“We’ll all be giving our own perspective while speaking with one voice about the dangers of reckless driving. Young people need to take care and think about what they’re doing behind the wheel of a car.”
Louise Marritt, Road Safety Team Leader for Humberside Fire and Rescue Service, said: “This event is an ideal opportunity for us to work together with our partner agencies to deliver a powerful road safety message to groups of young people in a way that is a little bit different.
“The speed dating format provides all partners with a fantastic opportunity to engage with a large number of young people in one afternoon. We have had the pleasure of supporting these events in Hull and the East Riding over the past two years, receiving extremely positive feedback throughout, so I am really pleased that the TOM Foundation now has the opportunity to cascade these very worthwhile events out into North Lincolnshire.”

The events will be held at 1pm at the following dates:

John Leggott College, West Common Lane, Scunthorpe on Wednesday 26 February and Wednesday 12 March

North Lindsey College, Kingsway, Scunthorpe on Monday 17 March and Monday 24 March