Your browser is unsupported and may have security vulnerabilities! Upgrade to a newer browser to experience this site in all it's glory.
Skip to main content
  • About Us
  • Your Safety
  • Careers
  • Newsroom
  • Your Local Area
  • Contact Us

At the meeting of the Fire Authority on 4 June 2021, we adopted the Ethical Principles and associated behaviours, under the Core Code of Ethics by National Fire Chiefs Council, Local Government Association and Association of Police and Crime Commissioners, which were launched in May 2021.

They closely resemble our own Principles and Behaviours (Leadership, Passion, Innovation and Dependability) that were developed by our staff in 2016, and have been recognised in our inspection for their adoption and demonstration in all that we do.

Putting our Communities first

We put the interests of the public, the community, and service users first.


  • Act with empathy, compassion, and respect, caring equally for everyone I deal with
  • Consider the diverse needs of my communities and tailor my work to best meet their specific needs
  • Understand and evaluate the impact I have on the public’s safety and wellbeing
  • Continuously improve my performance to better serve the public and my communities
  • Am an ambassador for my Fire and Rescue Service and a role model in my communities
  • Identify and remove barriers to people joining or accessing our service


We act with integrity including being open, honest, and consistent in everything that we do.


  • Am honest, open, and fair when dealing with everyone
  • Can evidence my decisions and am able to explain my behaviour
  • Build trusting relationships and demonstrate an understanding of everyone’s roles and responsibilities
  • Welcome challenge and adapt the way I work and my behaviour as a result of what I learn
  • Challenge behaviour that does not comply with our Core Code or my service’s values
  • Never behave in a way that may cause others to act outside our ethical principles
  • Remain impartial and objective
  • Never act in an improper way, or in a manner that could create a perception of improper behaviour for personal gain. I declare relevant interests and relationships and maintain personal and professional boundaries


We are all positive role models, always demonstrating flexible and resilient leadership.

We are all accountable for our behaviour, decisions, and actions, and challenge all behaviour that falls short of the highest standards.


  • Take responsibility for continuously improving my own performance and the performance of my service
  • Am accountable to the public, my employer and my colleagues for my decisions and actions
  • Take responsibility for my actions an their consequences
  • Address inappropriate behaviour in ways appropriate to my role
  • Recognise leaders exist at all levels in my organisation and communities
  • Always demonstrate the principles of a positive culture of equality, diversity, and inclusion
  • Am committed to implementing and working by this Core Code

Dignity and respect

We treat people with dignity and respect, making decisions objectively based on evidence, without discrimination or bias.


  • Use unbiased judgement and behaviour and act respectfully
  • Act with decency and impartiality, recognising that my unconscious bias can prevent me considering all perspectives and needs when I am making decisions
  • Do the right thing when delivering services, using the ethical principles set out in this Core Code and my service’s values
  • Support the development and opportunity of myself and my colleagues
  • Create an environment of openness and trust
  • Treat people with respect and without discrimination, harassment, or bullying; I actively reject these inappropriate behaviours
  • Challenge all inappropriate behaviour when I am at work

Equality, diversity, and inclusion (EDI)

We continually recognise and promote the value of EDI, both within FRSs and the wider communities in which we serve. We stand against all forms of discrimination, create equal opportunities, promote equality, foster good relations, and celebrate difference.


  • Acknowledge and care about people’s diverse needs so they can access the services they need from me and my service
  • Provide an environment where everyone has an equal voice
  • Acknowledge my own unconscious bias and consider everyone’s perspective
  • Behave in a way that celebrates diversity in all its forms, everywhere
  • Tackle discriminatory behaviour, policy, and procedure
  • Do all I can to encourage people from underrepresented groups to join our Service and feel welcome
  • Help everyone to be their best and to always learn from one another