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Euro 2016 : don’t pay the penalty!

13 June 2016

As the Euro 2016 campaign continues, Safer Roads Humber is promoting the Morning After campaign to remind motorists not to drink and drive.

Coinciding with the tournament in France, the campaign was launched on 10 June and will run until 10 July 2016, with a range of resources to remind people how long it takes for alcohol to pass through the body.

With four of the five home nations participating, the tournament provides the perfect opportunity to issue a reminder of the dangers of morning after drink driving.

Safer Roads Humber and its partners support the campaign which will have a social media presence, using the hashtag #AvoidThePenalty, and will be promoted via the Morning After Facebook and Twitter pages.

Ruth Gore, spokesperson for Safer Roads Humber, said:

“With England, Wales, Northern Ireland and the Republic of Ireland all involved this time round, Euro 2016 has already captured the imagination of a vast audience across Great Britain and Ireland.

“After a nail biting start to the Euros, friends and families will come together at home and in pubs and clubs to enjoy the matches and, in many cases, a few celebratory drinks.

“Our campaign aims to provide a timely reminder of how long it takes for alcohol to pass through the body, in a bid to help motorists avoid unwittingly driving while over the limit the ‘morning after’.”

Along with social media, the campaign will also be heard on all commercial radio stations across the region, whilst 10,000 postcards will be distributed at local pubs and a range of events in the coming weeks.  The campaign is supported by all local councils, Humberside Police and Humberside Fire and Rescue Service who are working together to get the “don’t drink and drive” message out to local residents.

Melissa Hobson, Road Safety Team Leader for Humberside Fire and Rescue Service reinforced the message:

“The vast majority of motorists will leave their car at home whilst watching the match with friends in the pub, whilst others may decide to watch the match at home with a couple of drinks. The Morning After campaign helps us to raise awareness of how long alcohol can take to completely leave the body, meaning that you could be driving the next day still impaired by the alcohol you drank the night before.”

Melissa continued:

“The campaign helps our Service and our partners to promote both the ‘drink drive’ and ‘morning after’ messages. Humberside Fire and Rescue Service is pleased to be supporting the Morning After campaign, not only during Euro 2016 but throughout the entire year.”

 

The Morning After campaign

The Morning After campaign, which has been running for several years, is designed to help normally responsible people avoid the risk of a drink drive conviction – or worse still, cause a collision or casualties while ‘over the limit’.

The campaign includes a website which receives on average more than 30,000 visits each month, and an app which has over 15,000 downloads. The morning after ‘calculator’ can be downloaded free of charge from Google Play and the App Store.

Data from the Government’s THINK! campaign revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning, and around 5,500 people fail breath tests between 6am and midday every year.

The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning – with only a third (33%) aware they could still be over the limit.

 

Notes:

Safer Roads Humber is the regional road safety partnership and is working towards reducing crashes and casualties on the region’s roads.

Safer Roads Humber is made up of East Riding of Yorkshire Council, Highways England, Hull City Council, Humberside Fire and Rescue Service, Humberside Police, North East Lincolnshire Council and North Lincolnshire Council.

For more information about Safer Roads Humber contact Ruth Gore, marketing officer 01482 381458 or ruth.gore@eastriding.gov.uk

The Morning After drink drive campaign is a national campaign supported by a number of road safety partnerships and teams. Visit: http://morning-after.org.uk/ or contact Sally Bartrum on 01379 650112 or sbartrum@stennik.com

Download the app from the Google play store: https://play.google.com/store/apps/details?id=com.stennik.morningafter

Or alternatively download from the App store: https://itunes.apple.com/gb/app/morning-after-calculator/id980548985?mt=8