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Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

Project Edward 300 169

The campaign, managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

The aim is to provide a platform that showcases some of the best work being done around the country to promote:

» Safe Vehicles

» Safe Road Use
» Safe Speed
» Safe Roads and Roadsides
» Post Crash Care

The theme for 2021 is Fit for the Road

Key Safe System Strategies

  • Safety conscious road planning, design and engineering
  • Promoting vehicles with collision avoidance & injury mitigation systems
  • Deterring dangerous behaviour and ensuring compliance: education & enforcement
  • Managing speeds to crash survival levels
  • Fast and efficient emergency medical help, diagnosis and care

For more information on the Safe System, visit: