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Project EDWARD - are you fit for the road?

13 September 2021

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

Project EDWARD - are you fit for the road?

The campaign, managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

The aim is to provide a platform that showcases some of the best work being done around the country to promote:

» Safe Vehicles
» Safe Road Use
» Safe Speed
» Safe Roads and Roadsides
» Post Crash Care

The theme for 2021 is Fit for the Road

Key Safe System Strategies

  • Safety conscious road planning, design and engineering
  • Promoting vehicles with collision avoidance & injury mitigation systems
  • Deterring dangerous behaviour and ensuring compliance: education & enforcement
  • Managing speeds to crash survival levels
  • Fast and efficient emergency medical help, diagnosis and care

For more information on the Safe System, visit: