13 September 2021
Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.
The campaign, managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.
The aim is to provide a platform that showcases some of the best work being done around the country to promote:
» Safe Vehicles
» Safe Road Use
» Safe Speed
» Safe Roads and Roadsides
» Post Crash Care
The theme for 2021 is Fit for the Road
Key Safe System Strategies
- Safety conscious road planning, design and engineering
- Promoting vehicles with collision avoidance & injury mitigation systems
- Deterring dangerous behaviour and ensuring compliance: education & enforcement
- Managing speeds to crash survival levels
- Fast and efficient emergency medical help, diagnosis and care
For more information on the Safe System, visit:
www.pacts.org.uk/safe-system